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8 Reasons why you should implement Magento 2

Magento 2 is the eCommerce software platform that is trusted by some of the world’s leading brands. Why? Because it is a platform that is not far-fetched. Magento simply means to create a fully functional website with a minimum effort. The immediate questions that come to the mind of the potential customer are: why should I use Magento 2 and what are the benefits for my company? We share 8 reasons why you should migrate to Magento 2 that you will not be able to resist. 

Magento 2 has improved performance and scalability

As you are aware the support for Magento 1 will be terminated officially on June 2020.  

Reading around in community pages and consistently learning from our existing customers, we know that Magento 2 performs far better than Magento 1. Could it be because Magento 2 has an enhanced indexer that increases the performance speed? What is indexing you say? The strategy to transform merchant data such as prices and stores, in a table to be regularly updated. This practice leads to the improvement of speed and performance of the online store. Plus, the usage of Varnish cache, a popular HTTP accelerator technology for cache requests.  

This makes life easier for admin users in the creation and editing of eCommerce products while improving performance and scalability for:  

  1. Optimisation of web pages 
  2. Improvement of server response times 
  3. The efficiency of backend operations 
  4. Enhancement for database flexibility 

Some more key metrics that we have found: 

  1. 39% more orders processed 
  2. 66% faster response for the cart server 
  3. 51% increase for end to end checkout times 
  4. 30% - 50% faster loading time 

Magento 2 has an improved checkout process

The checkout process is a vital function for any eCommerce website because it defines how many sales you will make. This is a major reason why we see in many cases, lots of abandoned baskets. According to a survey carried out on top eCommerce websites like Walmart, Amazon, Crate & Barrel, ASOS, etc, it is reported that 69.23% is the average documented online shopping cart abandonment rate. 

Shoppers abandon baskets for a multitude of reasons such as: 

  • The checkout process is very slow to load 
  • There are too few payment options 
  • They are forced to create an account to view products or checkout 
  • There are too few shipping options 

Magento 2 has a better checkout process with only two steps which are shipping and review payments. This process simplifies the checkout process and improves customer experience. In addition to this, you can easily integrate your payment method into the checkout in Magento 2. This is where you will see the summary of your shipping information. This makes it easy for you to see everything you ordered before you place the order. All these features help to reduce checkout friction and enhance the customer experience. It puts customers in control of the whole checkout process. It also reduces the time it takes to checkout, increasing your conversion rate while reducing basket abandonment. 

Magento is mobile friendly

The Internet is constantly changing the way we consume and acquire information. In the past, it was computers now mobiles and smartwatches and in the future? Who knows. So, your eCommerce website should be mobile-friendly. More than 80% of users have a smartphone and made at least one purchase on their phone in the last 6 months. Even more, 10% of eCommerce dollars comes from retaining customers. Luckily for you, Magento 2 is mobile-friendly, has a responsive design and has a mobile-friendly checkout. A mobile-friendly website makes it more visually appealing and user-friendly. Leading customers are able to place orders easily, increasing sales and conversions. 

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Upgrades are easy

One of the most common questions we get from clients is: “How easy is it to do upgrades?” Without upgrades, you put your store at risk. A platform that is not easily upgradable brings up to the surface security issues that can be exploited.  

The solution is: Upgrade or Migrate to Magento 2! 

Upgrades in Magento are easy, as the solution is always looking to improve the platform and the security. In addition, it improves customer experience and satisfaction which will boost your sales. Happy customers return to the same stores to buy more. 

Magento 2 has a lot of key integrations.

Magento 2 extensions are a medium that helps you to carry out important activities in your eCommerce store. Meaning that it improves the features and the functionalities of your web store. The Magento 2 extensions include payment extensions such as PayPal. This gives your customers payment options to choose from.  

Extensions also include customer persuasion and loyalty programs extensions such as: 

 

  • Upsell and cross-sell popups 
  • Stock and price countdown 
  • Free gifts and coupons 
  • Gift card extensions 

Instant purchase

A great feature added by Magento which gives customers the ability to purchase a product/service without following the normal checkout process. It also helps to promote impulse purchases because customers can easily place orders. This means you will make more money. 

Email Marketing Automation

Magento and DotDigital created an extension for email marketing automation that installed at Magento 2.2. It allows merchants to create campaigns through SMS, push notifications and emails. 

Advanced reporting

Reporting is a vital aspect when it comes to eCommerce. The reporting features give you 20 reports through the web interface. Through them, you can gain insights into orders, customers and products. Due to the constant updates in the reports you can manage your eCommerce business better. 

To conclude Magento 2 has improved performance and scalability and the checkout process, it is mobile-friendly, easily updated and with the extensions you will be able to boost your sales. Ready to upgrade to Magento 2 right now? Get in touch with us with an email on This email address is being protected from spambots. You need JavaScript enabled to view it. or call +44 (0) 20 30115000