WHAT IS DXP AND WHY IT IS IMPORTANT?
A digital experience platform (DXP) approaches customer experience in a streamlined fashion, bringing together various components, such as a content management system (CMS), digital asset management (DAM) and analytics, onto a shared platform, which is then managed according to security preferences.
Thanks to DXPs, organisations can now centralise the sharing of all their digital assets, collect data on customer journeys and learn about customer preferences, enabling them to hyper-personalized services and deliver unique digital experiences to all touchpoints.
There are not many DXPs available on the market today and choosing one that is right for your organization is not an easy task. Below you will find five tips that will guide you through the phase of selecting your digital experience platform: