5 Omnichannel mistakes when migrating to Magento 2.3
Customers, whether they are online or in-store, all they want is to find a solution or an answer to their need. It does not matter whether it is via voice or text message, social media or a Sales Assistant, their only focus is on finding the answer in a fast and timely manner.
By running Magento 2.3.1, as a company, you already provide a flawless experience with an omnichannel environment. It is proved to have a great impact when customers “jump” from one channel to another. Despite that, there are many companies that make common omnichannel mistakes which create customer frustration and lowering the chances of becoming loyal. Let’s find out:
Inconsistency in every touchpoint.
No implementation
Customer service
Not leveraging the technology
Having no cross-channel measurement strategy
A measurement strategy is crucial to improving your service quality to make sure that everything is on track. Measuring KPIs can assist you to integrate and improve your omnichannel strategies which means better customer experience. Even with Magento 2.3.1, you need to have a cross channel measurement strategy.
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