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A few solutions that a PIM offers

A common question that we are often being asked is: What is a PIM?

PIM stands for Product Information Management which assists in strong eCommerce growth. In short, a PIM system makes it possible to efficiently enrich, manage and distribute product information through all your channels. When you implement a PIM system, you will see immediate value. You will be able to see this through better product pages, control of the published content and collaboration between departments to engage with clients without any problems.

All the above can be a few of the issues that the PIM system can solve, offering a chance to make your life easier when it comes to the online store and practically, it will save you time and money. The time saved means that you can invest time in other, more important tasks for the business. A PIM can send faster information to your site which will provide to the potential customer the right product pages of your online store. Practically, it fixes errors that may occur without the necessity of finding relevant information from documents or adding information by employees, which is time-consuming and tedious.

What are the other benefits of PIM?

Here are some more benefits of implementing a PIM system for your eCommerce business:

  • Centralisation of your database with multiple documents as it is very difficult to query and update information easily causing errors and mismatches between different products in both physical and online catalogs and mobile Apps.
  • Effective SEO which solves issues with the absence or the wrong keywords associated with description and products which can be a huge problem due to localisation.
  • Attractive brand image compared to the competition
  • A good impression for online customers because your product catalog and pages are better designed which then reduces the rates of abandoned baskets due to the lack of data and security.
  • A better conversion rate for the website which simply means a potential increase in purchases and equally smaller rates in not converting new customers. This will be achieved with consistency among videos, images and product descriptions across all the channels.
  • Automatic product updates because potential buyers can see consistent improvement around their shopping experience when it comes to busy periods of sales or the launches of new product catalogues during the different seasons. This happens because all the information is in a single location.
  • Validated content because it is checked before release into all channels

However, this does not mean that everything will be in place without any effort from your company which in some cases can also mean a change of management perspective.

Would you like our help? We will be happy to offer any assistance to your eCommerce project or if you want to register for our PIM Readiness Assessment.