Star InactiveStar InactiveStar InactiveStar InactiveStar Inactive

Unified Commerce: The seamless omnichannel experience

According to Boston Retail Partners “unified commerce places the customer experience as priority by leveraging a single commerce platform”. Such a solution eliminates internal channels that operate in silos. Instead, merchants are given the opportunity to leverage a “single, centralized, real-time platform for all customer engagement points.”


Over the past few years retailers have implemented the following types of strategy to meet the needs of a rapidly growing number of connected customers:
  • Multi-channel retailing – enabling a customer to shop using different channels.
  • Cross-channel retailing – this is when a customer uses a combination of different channels to make the same purchase.
  • Omni-channel retailing this involves the simultaneous use of two channels. The term “omnichannel” is also used to describe consistency between all the different channels that customers use to interact with a brand.
Unified commerce now takes all this one stage further, providing a seamless customer experience (CX) that easily transcends all channels.
Nouveau call-to-action
Nouveau call-to-action