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Hybris is a multichannel platform for commerce that is becoming the leader in eCommerce. The hybris Accelerator is an out of the box product that provides a multichannel foundation that integrates Web, Customer Service, Print, Mobile and Social Commerce. One of the main reasons for its popularity is the speed at which projects can be delivered. Hybris now offers four different accelerators that cater to the unique needs of each of the following organisations and websites: B2C, B2B, telco and the most recent that was developed for the Chinese market. These accelerators have built in functionality that merchants commonly need on their eCommerce stores, therefore they are very helpful for delivering projects in much shorter timescales.


I have worked on different projects, both with and without the hybris accelerator, and I have realised that there are huge advantages to starting a project based on it. In this post I will share with you my experience of the hybris accelerator and how using it can help your website build. Firstly, I will outline the main problems that I have come across during projects that did not use the accelerator as the starting point. I will then discuss what I believe to be the advantages of using the hybris accelerator.