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Digital is synonymous with innovation, whether linked to technology, experience or marketing. The innovative approach of course existed before the digital revolution. If not we would still be hunter-gatherers living in caves. But innovation is at the very heart of the digital domain, especially as the explosion in technology continues to open a field of opportunity and almost unlimited uses. In this context, “design thinking” methods have revolutionised classic innovation, traditionally based on technical R&D, by putting human experience and usage at the heart of the value-creating process. 


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How can online commerce be simplified? More and more start-ups are offering the option to make purchases with a simple text message. It is now possible to order tickets for shows or flowers by simply texting 'OK'. What kind of user experience can we offer in a simplified environment? What initiatives are there in this sector and what good practices should be taken into account when taking the plunge?


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