Star InactiveStar InactiveStar InactiveStar InactiveStar Inactive

Digital is synonymous with innovation, whether linked to technology, experience or marketing. The innovative approach of course existed before the digital revolution. If not we would still be hunter-gatherers living in caves. But innovation is at the very heart of the digital domain, especially as the explosion in technology continues to open a field of opportunity and almost unlimited uses. In this context, “design thinking” methods have revolutionised classic innovation, traditionally based on technical R&D, by putting human experience and usage at the heart of the value-creating process. 



Star InactiveStar InactiveStar InactiveStar InactiveStar Inactive

If the journey towards a fully connected, “omnichannel" purchasing experience were to be compared to driving on the motorway, then consumers are in the fast lane. Most of them are very quick to adopt new ways of interacting on different channels, especially when they are using mobile devices. Always on, always to hand, these devices (especially smartphones) give the impression of becoming an extension of the consumer’s identity, thereby providing businesses with an exceptional opportunity to have a personal, private conversation at any time with their target audience.


Star InactiveStar InactiveStar InactiveStar InactiveStar Inactive

How can online commerce be simplified? More and more start-ups are offering the option to make purchases with a simple text message. It is now possible to order tickets for shows or flowers by simply texting 'OK'. What kind of user experience can we offer in a simplified environment? What initiatives are there in this sector and what good practices should be taken into account when taking the plunge?


Star InactiveStar InactiveStar InactiveStar InactiveStar Inactive

The luxury cruise operator Silversea unveiled its new website in September. This project, done in partnership with SQLI, uses Adobe technologies which offer a range of rich and flexible digital features which facilitate the customisation of content. The objective: to offer a new experience to the brand's customers with a scalable and efficient platform.


© 2019 SQLI LTD. All Rights Reserved.